Global Website
Euclid
I repositioned Euclid as a company that empowers parents and eye care professionals to shape the future of vision for kids today. Being able to reach parents about a topic for their children in an engaging and comfortable manner was a task I needed to make sure was not too intrusive.
Client /
Euclid
​
Role /
UI/UX
Lead Design
Timeline
1 year
​
Year /
2019
YTD BUSINESS GROWTH EXCEEDING
30% IN THE U.S.
AND ASIA
+ BUILT GLOBAL BRAND AWARENESS
THE OPPORTUNITY
Developing a global website for consumers and ECPs alike focusing on sensitive content took competitive analysis, user research and creative planning. Through a series of new communication tools, we helped Euclid teach parents about the condition of myopia, its impact, and how to prevent it.
DISCOVERY AND RESEARCH
For larger projects, we conduct a discovery phase using a variety of analysis methods to look at what Euclid and their customers needs were all while looking at long-term objectives and internal and external influencers.
BENCHMARK
BUILT GLOBAL BRAND AWARENESS &
GAINED VALUABLE MARKET SHARE
