Campaign Landing Page
Pataday Promise
The landing page needed to communicate the details regarding the full refund details outlined in the Pataday® Promise. Our work leveraged this unique program to promote confidence and consumer purchase intent.
Client /
Pataday
Role /
UI/UX
Lead Designer
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Method
Agile Method
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Timeline
3 months
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Year /
2022
In creating social media posts to align with the consumer campaign, it allowed to increase traffic to the site. The messaging was to be clear to allow consumers to the site that would highlight the benefits and confidence of the program.
COUPON SIGN UP
EMAIL BLAST
I was also tasked with developing a module, email blast and digital banners for the Pataday Healthcare Provider Coupon Program. All of these tactics are also part of the digital campaign. The module will live on the Pataday® Professionals page and drive traffic to the coupon sign-up form page requiring healthcare providers to enter essential information to order coupons. The sign-up form will also be accessible from emails and banners our team created.
COUPON PROGRAM LANDING PAGES
With the site architecture and some content in place, I was able to start defining the visual style. All these components enable us to maintain a strategic overview when making decisions throughout the website design process.
