Eye Care Professionals Website
Systane® COMPLETE PRESERVATIVE-FREE
We developed new content for the Systane® section of the MyAlconProfessional website, highlighting SYSTANE® COMPLETE Preservative-Free while showcasing Dry Eye resources and the full product portfolio.
Client /
Systane Complete
Role /
UI/UX
Lead Designer
Timeline
6 months
​
Year /
2022
HIGH FIDELITY DESIGNS
At this stage, the site starts to come to life as I pulled through the creative campaign across the website. I applied the brand guidelines to the user interface (UI) and began building content for the site. Using our flow diagrams from the discovery phase, we optimize the user experience (UX) to make sure it’s engaging and efficient while following suite to the user research.
LOW FIDELITY WIREFRAMES
Developing the wireframes was key to identify pages (like a product specific), as well as the hierarchy of the pages. We decided which pages to keep and remove and restructure top-level navigation to improve user experience.
INCREASED TRAFFIC
BY 40% FOR PRODUCT VISIBILITY