VTI | Silviaortizdesign

Global Website

VTI Vision

We positioned VTI, a global leader, as an innovative eye care company committed to redefining visions. I was the lead designer during the course of the year-long project.

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Client /

VTI Vision

Role /

UI/UX
Lead Designer
Project Management

Timeline

1 year

Year /

2020

RESULTS

We improved the sophistication of the overall design with engaging imagery, a new user experience and introduced company news (growth/expansion) and product offerings to gain leads and drive traffic. This was done by understanding the clients’ problem statement, developing a competitive analysis, usability testing and compiling a plan for iterations.

SITEMAP

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Building upon the global site, I redesigned the portal per country under the umbrella of VTI on the web dashboard. This site outline with the client face-to-face as a starting point allowed the client a visual design and structure of the website. It helps to illustrate how the content and functionality will be laid out on a page, as well as considering user needs and journey.

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PHOTOGRAPHY

Our photography naturally spans a diverse range of subjects and categories. These represent the spirit of the brand and work to help us connect with our audiences on a deeper, more personal level.

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I crafted a UI kit for the overall site to follow the Design System.

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Back to work